Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
Hertha BSC has named property developer, CG Elementum AG, the club’s official sleeve sponsor and exclusive partner in an extended agreement,
Until 30 June 2025,...
Burnley FC and Huddersfield Town net BK8 partnerships
Championship clubs Burnley FC and Huddersfield Town have both formed partnerships with betting operator BK8 following the start of the 2022/23 season.
BK8 will now...
Mercedes F1 Team continues sustainable performance ‘on and off the track’
The Mercedes-AMG PETRONAS F1 Team has published its Sustainability Report, providing an overview of the environmental and social impacts for August 2021 - August...
China launches first ever National Ultimate Frisbee League
China's National Ultimate Frisbee League officially began last Saturday in Xi'an, capital of northwest China's Shaanxi Province.
Attracting around 400 participants, the competition had a...
Manchester Utd and TeamViewer to call time on partnership after 2026
Manchester United’s £235 million shirt sponsorship with TeamViewer will not be renewed, according to the software firm.
The pair agreed a five-year contract in March...
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
Everton FC has signed a shirt sleeve partnership agreement with BOXT from the start of the 2022/23 season.
Covering the Men’s, Women’s and Under-21 teams,...
PHF provides greater access and visibility with SportsBubble
The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information.
The internet-based technology...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.
The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.
The online gambling company’s branding will...
Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.
888 branding is set...