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Partners
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Betfred Super League announces Steeden extension
July 28, 2021
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Partners
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AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
July 28, 2021
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Partners
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TikTok signs up as official creator platform for Lions’ South African tour
July 28, 2021
PAC college athletics leveraging EPIC Global Solutions education programmes
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Partners
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Gannett inks ‘historic’ Tipico sports betting partnership
July 28, 2021
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Partners
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UEFA partners with Engelbert Strauss for Europa League and Europa Conference
July 28, 2021
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Partners
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Therabody makes first foray into US with Seattle Sounders
July 28, 2021
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Media Rights
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NBL agrees ESPN, Foxtel and News Corp deals in ‘watershed moment’
July 27, 2021
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Partners
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Atlético River Plate forms Codere sponsorship pact
July 27, 2021
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Partners
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PSG secures Autohero premium partnership and vape brand-first
July 27, 2021
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Sponsorship
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NFL star Austin Ekeler becomes SteelSeries latest ambassador
July 27, 2021
greyhound racing
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Integrity
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GBGB expands funding through Injury Recovery Scheme
July 27, 2021
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Fan Engagement
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Nielsen Sports: The Hundred draws in younger viewership demographic
July 27, 2021
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Fan Engagement
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AR sports engagement firm raises €7.6m in seed funding
July 27, 2021
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Latest News
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SBC Digital Italia set to deliver insights on Italian betting and gaming industry’s biggest challenges
July 27, 2021
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Partners
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Spreadex continues sponsorship splurge with Fulham FC
July 27, 2021
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Partners
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Cleveland Cavaliers become third NBA recruit to Socios.com platform
July 27, 2021
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Data
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Stats Perform brings ‘new depth’ of insight in Orlando Magic extension
July 26, 2021
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Sponsorship
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Virgin Bet gains Ayr Gold Cup Festival naming rights
July 26, 2021
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Partners
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Fonbet enters Belarusian market with FC BATE
July 26, 2021
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Sponsorship
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Caesars Entertainment to secure $138 million Superdome naming rights
July 26, 2021
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Partners
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AC Milan expands African presence with Premier Bet
July 26, 2021
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Latest News
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BCCI confirms second leg IPL 2021 schedule in UAE
July 26, 2021
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Partners
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Eintracht Frankfurt forms Betway Group sponsorship pact
July 26, 2021
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LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026