AC Milan partners with ComeAve & Tamias for innovative shopping experience

AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.The agreement with both brands,...

The ‘drug-friendly Olympics’ Enhanced Games receives funding

The drug friendly Enhanced Games event has received funding from leading venture capitalists ahead of its planned launch in 2025.Enhanced Games announced the closing...

AFC Bournemouth signs partnership with Asset Alliance Group

AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.The collaboration makes Asset Alliance Group an official partner of the...

MetLife Stadium to host 2026 FIFA World Cup final

New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...

Real Madrid secures first-ever kit sleeve sponsorship

Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...

McLaren adds Airwallex to growing partnership portfolio

The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season.Airwallex will provide McLaren with its suite...

Manchester United launches co-branded energy drink

Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...

Behind The Badge: Racing Club – the historical & commercial importance...

To be labelled as Argentina’s ‘El Primer Grande (The First Great)’ is an impressive feat when sharing a city alongside two other footballing powerhouses...

NSE stacks up its partnership roster with Pringles

National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...

Caesars prepares for Super Bowl LVIII with range of new betting...

Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...