PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
SIS and Betfred collaboration continues to boost greyhound engagement
SIS (Sports Information Services) has landed a new deal with Betfred, meaning that the operator will continue with access to its global, round-the-clock greyhound racing content.The...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Tonali and Zaniolio latest Italian players investigated over betting allegations
Newcastle United’s Sandro Tonali and Aston Villa’s Nicolo Zaniolo have left the Italy national squad after being questioned by Italian authorities over an investigation...
IRFU and Bank of Ireland partnership deepens until 2028
The Irish Rugby Football Union (IRFU) and the Bank of Ireland’s relationship has strengthened as the latter becomes Irish rugby’s official partner until the...
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football
The Saudi Arabian Football Federation (SAFF) has strengthened its partnership portfolio by signing Lay’s potato crisps as an official sponsor. Under the three-year deal, the...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Cleveland Cavaliers names Coca-Cola as official partner
The Cleveland Cavaliers has partnered with ABARTA Coca-Cola Beverages and Rock Entertainment Group for the global drink brand to become the NBA franchise’s official...
UFC set for Saudi Arabia debut
The UFC is set to venture into Saudi Arabia for its first event in the region on March 2024. The news was first reported by...
Pirelli becomes main tyre sponsor of Formula 1 World Championship
The World Motor Sport Council has given the green light for Pirelli to become the exclusive tyre supplier of the FIA Formula 1 World...