F1 inks new media deal with Paramount+
Formula 1 has signed a new sponsorship deal with streaming platform Paramount+ that will create new entertainment opportunities for fans of the motorsport. As part...
OWNIC launches new NFT campaign to enhance fan-athlete engagement
Digital sports card company OWNIC has launched an NFT sports trading platform which allows collectors to own and share parts of the athlete’s success...
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs...
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs.In the latest development for British...
Chelsea FC agrees seven-year partnership with Tempus Ex
Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...
USGA introduces one-stop streaming hub for all tournaments
The United States Golf Association (USGA) is bringing all of its 15 championships into a single digital streaming hub. For the first time in USGA’s...
YouTube begins its venture in the NFL with subscription model announcement
Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
CBS’ football dedicated network ‘Golazo’ launches
CBS Sports’ Golazo Network has officially launched and becomes a “first-of-its-kind” football dedicated show for its US audience. The 24 hour digital football network will...
NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...
Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs. Being...