Fans at LA Rams’ SoFi stadium first to experience real-world AR
The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.The sportswear brand will...
Stephan Cieplik to bring ‘leadership, insight, and unique perspective’ to TSM
Esports organisation TSM has announced that Stephan Cieplik has joined the group as Chief Revenue Officer. The new hire - an executive in sports marketing...
Parma names Ebury training kit sponsor for the 2022/23 season
Parma Calcio 1913 has revealed that financial services firm Ebury has become the club’s training kit sponsor.The sponsorship of the Serie B team will...
RCD Mallorca stadium ‘embraces roots’ as local government deal unveiled
The stadium of RCD Mallorca has been rebranded as Estadi Mallorca Son Moix following an updated sponsorship agreement with the local government. The new deal,...
PGA Tour and DraftKings begin retail sportsbook production in Arizona
The PGA Tour and DraftKings have broken ground on their new retail sportsbook which will be built at TPC Scottsdale in Arizona, the location...
M88 Mansion supports ambassador Manny Pacquiao in DK Yoo fight
Manny Pacquiao (PacMan) is being sponsored by M88 Mansion in his six-round middleweight bout on 10 December against martial artist DK Yoo.Prior to the...
FC Barcelona and SK Enmove build upon ‘regional success’
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.With the pair originally linking up in...
Brazilian futsal teams gain EstrelaBet sponsorship
The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.The partnership with CBF Futsal, running until...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...