Media Rights

Coverage of the major deals surrounding sport media rights

EFL eyes deal with ‘preferred bidder’ ahead of meeting with clubs

The English Football League (EFL) is calling all clubs to a meeting on Friday, 5 May, to discuss a new domestic broadcast agreement after...

IMG Arena obtains exclusive NWSL data to boost global reach

Sports data and betting technology supplier IMG Arena has announced its has secured exclusive rights to obtain the National Women’s Soccer League’s (NWSL) official...

WNBA to reach every “American TV household” through Scripps broadcasting deal

The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’.As part of the agreement, both...

ONE Championship elevates US growth with Horizon 

Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...

Major US sports leagues combine for responsible advertising principles

MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...

US Soccer unites with SPORTFIVE to elevate global media presence 

The US Soccer Federation is looking to bolster its global presence through a new collaboration with SPORTFIVE.As part of the multiyear collaboration, the group...

NFL and MLB available on Peacock to view in VR via...

Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...

FIFA launches ITT in Austria and Switzerland for the 2026 World...

Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights.With the...

FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership

Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup. The deal ensures that the provider gets...

Sony Sports Network secures rights for UEFA EURO broadcasts in India

Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India. Reaching the agreement with the Union of...