Queensbury swaps TNT for DAZN in media shakeup
Queensbury Promotions has changed its primary media partner amid a resurgence for the boxing promotion, which is partnering with DAZN.The OTT sports streaming platform...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
KPMG applauds women’s golf resurgence with sponsorship renewal
KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish...
Lost trust? How the Football Manager delay impacts licensing
For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and...
Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
The esports report – BLAST highlights mental health with Movember
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...