Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights

Liga Portugal has announced that sports betting firm Betclic is now the official title sponsor of the Portuguese top-flight football competition as Bwin moves...

TNT Sports strengthens boxing focus with welterweight superfight 

The much anticipated welterweight showdown between Terence Crawford and Errol Spence Jr will be broadcast on TNT Sports Box Office.It comes as the channel,...

The esports report – Court rules against FTC’s Microsoft Activision Blizzard...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...

LIV Golf looks to boost fan experience with Simplebet sponsorship 

LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner.Through the partnership, Simplebet will gain access to the golfing league’s...

Manchester United elevates fan engagement with Snapchat 

Manchester United has launched its first official profile on Snapchat, with ‘a mission to further inspire and entertain millions of fans around the world...

AC Milan extends BMW partnership to focus on sustainability

AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...

W-Sport signs Astro in Malaysia to showcase women’s sports 

Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country. Viewers will...

FIFPRO set to launch centralised football data management platform

FIFPRO has announced that plans are in motion for the creation of a new global player data management platform to enhance the sports application...

MLC and Viacom18 enter deal for India streaming rights

Major League Cricket (MLC) will be aired in India for the first time thanks to a new deal with local media provider Viacom18.The competition...

U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’

U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...