Chelsea to educate youth on finance as part of US summer...
Chelsea FC has partnered with analytics software provider FICO to launch several education initiatives aiming to increase financial literacy among children. The partnership comes as...
AC Milan scores new sleeve sponsor for upcoming Serie A season
AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.The deal will...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.The Danish football league second...
BBC nets SPFL rights extension
The Scottish Professional Football League (SPFL) has extended its broadcast agreements in place with BBC and international TV rights agency Infront.BBC Scotland will now...
Coppa Italia rights to be discussed in private after several failed...
Talks for the sale of domestic broadcasting rights to the Coppa Italia and Supercoppa Italiana have moved behind closed doors after several unsuccessful bids...
Ayr Racecourse confirms Virgin Bet extension
Ayr Racecourse has confirmed that Virgin Bet will continue as sponsor of the Ayr Gold Cup for a third consecutive year.The Virgin Bet Ayr...
TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start. As the tournament takes place between 20 July and...
NCAA reveals almost 200 breaches of betting rules
The NCAA has revealed almost 200 breaches of its betting rules since the repeal of PASPA in 2018, according to a report by the Associated Press.The outlet detailed that...
Betway picks up title sponsorship rights for inaugural MLC season
Sports betting operator Betway has been announced as the official title sponsor of the inaugural US Major League Cricket (MLC) season. Under the terms of...