Commonwealth Bank transfers support to FIFA Women’s World Cup 2023
Commonwealth Bank has been named an official supporter of the FIFA Women’s World Cup Australia & New Zealand 2023.Highlighting its commitment and investment into...
OneFootball gives global fans ‘easy access’ to CONCACAF action
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and OneFootball have agreed to a global content-sharing partnership.The deal will see editorial...
Qatar’s national team secures PepsiCo as official beverage partner
The Qatar Football Association (QFA) has signed a deal with PepsiCo as the latter becomes the official beverage partner of the country’s national football...
Tim Howard to launch World Cup activations with BetMGM
Tim Howard has been named a celebrity brand ambassador for BetMGM ahead of the FIFA World Cup.The former Manchester United, Everton and USMNT goalkeeper...
Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
Netherlands host 2026 Solheim Cup as it continues to ‘rejuvenate the...
The Netherlands’ Bernardus golf course has been selected to host the 2026 Solheim Cup.Located in Cromvoirt close to Eindhoven and ‘s-Hertogenbosch, Bernardus opened in...
FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...
FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.The Major League...
Colorado Rapids focuses on community wellbeing with UCHealth
The Colorado Rapids and UCHealth have formed a deal that sees the Colorado-based health system become the teams’ official jersey sponsor.With the partnership spanning...
BETBY strengthens engagement ahead of World Cup with STATSCORE
BETBY has entered into a deal with STATSCORE to utilise the latter's portfolio of front-end products.The deal aims to strengthen the operator’s levels of...
BHA restructures governance to ‘secure the future prosperity of racing’
The British Horseracing Authority (BHA) has announced that it is undertaking a restructure of its corporate governance.In a bid to strengthen the long-term development...