DJ Khaled chosen to host second AC Milan live music event
AC Milan has collaborated with entertainment company Roc Nation to create a virtual live event called ‘From Milan with Love: Next Gen’, which will...
Amazon secures Indian media rights for NZ Cricket
Amazon has acquired the media rights package in India for international cricket games played in New Zealand, as part of an agreement with New...
Bookmakers come to racing’s rescue with additional streaming and data fees
Bookmakers have agreed to pay extra fees on existing streaming and data deals until 2 December, providing the horseracing industry with additional funding aid...
Scottish Rugby and RBS to provide financial aid to amateur clubs
Scottish Rugby has extended its partnership with the Royal Bank of Scotland (RBS) as part of a new grassroots sponsorship deal.A new community initiative,...
Manchester United and Stonewall unite to promote LGBT+ equality
Manchester United has today announced a strategic partnership with British lesbian, gay, bi and trans (LGBT+) charity Stonewall, reinforcing its ‘All Red All Equal’...
Chelsea dedicates resources to growing Chinese fanbase in new deal
Premier League club Chelsea has agreed a strategic partnership with Chinese social media platform Weibo.The West London outfit has become the first top flight...
Bayern Munich steps into fantasy football world with Sorare
FC Bayern Munich has joined with fantasy football platform Sorare, which will allow gamers to buy and sell digital limited-edition football cards.Sorare collectors will...
Canal+ enlists LiveLike to enhance streaming service
French TV provider Canal+ Group has united with sports technology company LiveLike to boost its MyCanal streaming platform.LiveLike was introduced to the service at...
DFL entrusts Virtual Bundesliga development to ESL
The German Football League (DFL) has teamed up with esports company ESL to further develop the Virtual Bundesliga (VBL).Swedish-based firm ESL will take over...
Japan to ease COVID-19 measures to accommodate Olympic athletes
Japan has said it will ease COVID-19 restrictions to allow Olympic athletes to travel to the country and compete in the re-scheduled 2021 tournament.The...