XFL launches mobile app and will broadcast betting TV overlays
American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
McLaren strengthens security with Darktrace partnership
Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks.The multi-year partnership,...
Lyon soars with new Emirates sponsorship deal
Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.The deal, which starts next season, sees...
The esports report – Amazon provides university development and Misfits plans...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at Amazon's...
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league.Masters’ first interview since being appointed...
SIS grows international racing portfolio with Saudi Cup deal
Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...
Former MLB exec James Johnson joins Deltatre amid American expansion
Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development.Johnson joins...
STS ambassador Peter Schmeichel announced for iGB Affiliate London
STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.The former Manchester United...
Tata upgrades sports broadcasting with 4k boost
Technology firm Tata Communications has collaborated with Net Insight to offer sports broadcasters a 4k delivery boost.The partnership will help meet growing bandwidth demands...