NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.The agreement...
Home of Espanyol becomes Spain’s first cashless stadium
RCD Espanyol de Barcelona has confirmed a new collaboration with CaixaBank, for the RCDE stadium to become the first cashless stadium in Spain.It means...
Cricketer Nasir Jamshed jailed amid spot-fixing scandal
Former Pakistan international cricketer, Nasir Jamshed has been sentenced to 17 months in prison after being involved in spot-fixing a variety of T20 tournaments...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.The fantasy firm joins rivals DraftKings,...
Matchroom Boxing refuels with WOW HYDRATE sponsorship
Matchroom Boxing has announced WOW HYDRATE as its Official Sports Hydration Partner on a two year deal.The partnership with the sugar free Electrolyte and...
MLB and Sportradar develops new virtual baseball game
Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...
NBA esports announces 2K League Panera Bread partnership
NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February.The partnership...
XFL launches mobile app and will broadcast betting TV overlays
American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
McLaren strengthens security with Darktrace partnership
Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks.The multi-year partnership,...