The NHL extends partnership with Discover Financial Services
The NHL has extended its partnership with Discover Financial Services for it to remain as the official credit card of the league.The multiyear extension...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Juventus deepens Asian presence with Linglong Tire extension
Juventus has extended its partnership with Chinese-based Linglong Tire for a further three years.The partnership was initially formed on the 1st February 2018, the...
The ATP strengthens Emirates partnership
The ATP has confirmed the renewal of its partnership with Emirates as Premier Partner and Official Airline of the ATP Tour for an additional...
Checkd Media’s Will Tyrrell on the evolving role of podcasts...
Many have suggested the sports audience is becoming increasingly accustomed to short-form content, however podcasts continue to break trends and retain engagement for extended...
Sportradar white paper highlights how data is transforming the fan experience
Sportradar has released its second OTT white paper, ‘The Future of the OTT Experience’, in which it examines how rights holders and content owners...
Sporting Narratives – Vice Sports: The incredible rise of...
Each week, InsiderSport takes the opportunity to explore a time a gripping tale from the sporting world was portrayed through the unmistakable medium of...
VIDEO: PandaScore and PA Media on the accelerated surge of esports
Rich Duncan, Head of Business Development Racing & Sports Betting at PA Media, and Flavien Guillocheau, CEO at PandaScore, emphasised why they believe the...
BT Sport retains UK Champions League
BT Sport has retained the UK broadcasting rights to the Champions League and will continue to air the competition between 2021 and 2024.It comes...
Research reveals football tops player sponsorship deals
Football players make up 60% of all sponsorship deals involving the top four sportswear brands, according to research by the Golf Travel Centre.As well...