Loot.Bet protects esports integrity with ESIC
With plans to protect integrity across the esports industry, Loot.Bet has become the latest esports bookmaker to join the newly-rebranded Esports Integrity Commission (ESIC).ESIC, formerly known as...
The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...
Increased representation at the forefront as UEFA unveils latest club competition
The Union of European Football Associations (UEFA) has officially unveiled a new club competition which is set to kick off in 2021.The tournament, which...
Sponsorship growth helps Manchester United net record revenues
In spite of a tricky campaign on the field, Manchester United reported record financial results with revenues reaching £627.1m, marking a 6.3% growth compared to...
The unrivalled power of TV in sports broadcasting
How we consume our favourite sports has changed more in the last five years than it had in the previous 50. The power of...
IAAF upholds Russian ban for the upcoming WAC
The International Association of Athletics Federations (IAAF) has announced there has been no change in the status of the Russian Athletics Federation (RusAF) thus...
ESPN elevates content with Facebook deal
ESPN is elevating social engagement in a new content partnership with Facebook.The agreement brings exclusive digital shows and content to Facebook Watch. At launch,...
Balancing Act: Liverpool set for NB court battle amid Nike interest
European Champions Liverpool FC look set for a legal battle in London’s High Court as current kit supplier New Balance (NB) aims to fight...
Musselburgh lands temporary licence extension
The British Horseracing Authority (BHA) has confirmed an extension to Musselburgh’s temporary licence, which is due to last until the end of the year.The...
Fitzdares partnership boosts landmark Peterborough Chase
Strengthening its commitment to UK racing, private bookmaker Fitzdares is due to sponsor the upcoming Peterborough Chase in December.As part of the sponsorship, Fitzdares has confirmed that it will...