The Bundesliga strikes new IMG partnership
The Bundesliga has confirmed a new deal, which will see IMG as its new exclusive global licensing representative for the league.The agreement will lead to the...
The FA unveils BT as new lead sponsor
The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the...
Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
ESSA reflects global integrity debate by relaunching as International Betting Integrity...
Betting integrity association ESSA has confirmed that it will be relaunching as the International Betting Integrity Association (IBIA) with immediate effect in a new bid to reflect...
Bayern Munich extends Procter & Gamble partnership
German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble.The cooperation for Germany, Austria and Switzerland comprises Procter...
Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...
Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...
Women in Racing to launch new mentoring programme at upcoming event
Continuing its promotion of female participation in the horse racing industry, Women in Racing (WiR) has confirmed that it will be delivering a new mentoring...
MLB’s Texas Rangers strikes new deal with Choctaw Casinos & Resorts
The Texas Rangers has strengthened its portfolio of partners, announcing a new deal with Choctaw Casinos & Resorts.The multi-year partnership includes significant branding at the new...
The NFL set to loosen restrictions on alcohol advertising
The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...
Denilson lands role as Sportsbet.io brand ambassador
Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.
Having enjoyed an illustrious career, which saw...