FIFA Women and Xero to aid small businesses via new partnership
Small business management platform, Xero, has been named as a FIFA Women’s football partner under FIFA’s new commercial partnership structure that will come into...
WWE to host first major UK stadium event in 30 years...
World Wrestling Entertainment (WWE) has announced that its first major UK stadium event in 30 years will be held at the Principality Stadium in...
Asahi Lifestyle Beverages offers ‘unique benefits’ to NRL fans
The National Rugby League (NRL) has formed a partnership with Asahi Lifestyle Beverages (ALB), which sees the company’s Solo brand become the official non-alcoholic...
LA Rams introduce industry-first virtual venue with 6Connex
The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.
The...
Sky Sports maintains exclusive rights to The Masters
Augusta National has agreed an extension of its broadcast agreement with Sky Sports which is to remain the exclusive home of The Masters.
The multi-year...
CD Malacateco becomes latest football club in Betcris sponsor portfolio
Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football...
Wasabi Technologies links with Boston Red Sox via FSG deal
Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...
Caesars Sportsbook adds New York Mets to sponsorship portfolio
Caesars Sportsbook has continued its flurry of sponsorships after becoming the official sports betting partner of the New York Mets.
Through the multi-year agreement, Caesars...
Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...