FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi...
The New York Red Bulls have extended their multi-year partnership with Audi which sees the German automotive manufacturer continuing to be the official luxury...
Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...
Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...
Celtic latest to launch digital cards via Sorare
Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side.
Under the...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
Washington DC and Baltimore join forces in FIFA World Cup 2026...
The Sport & Entertainment Corporation of Maryland has announced a joint bid from Washington DC and Baltimore to host the FIFA World Cup 2026.
If...
Broughton’s Chelsea bid backed by Lewis Hamilton and Serena Williams
Lewis Hamilton and Serena Williams have put forward millions of pounds towards Martin Broughton’s bid to become the new owners of Chelsea FC, according...
IMG expands esports connections as strategic partner of GEF
The Global Esports Federation (GEF) has appointed sports, fashion, events and media brand, IMG, as its new strategic partner.
The collaboration, which focuses on Esports...
UCI continues 27-year-long Tissot partnership
The Union Cycliste Internationale (UCI) has extended its partnership with Swiss Watchmaker, Tissot, with the original collaboration dating back to 1995.
The firm is the...