Qatar’s national team secures PepsiCo as official beverage partner
The Qatar Football Association (QFA) has signed a deal with PepsiCo as the latter becomes the official beverage partner of the country’s national football...
Colorado Rapids focuses on community wellbeing with UCHealth
The Colorado Rapids and UCHealth have formed a deal that sees the Colorado-based health system become the teams’ official jersey sponsor.With the partnership spanning...
Athletic Club calls on Digi for new shirt sponsor
Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor.The operator's branding will now be displayed on the...
Australian Grand Prix turns back time as Rolex returns as title...
The Australian Grand Prix has named Rolex as the title partner of the competition, which is taking place at the Albert Park Grand Prix...
Goulamirian faces unbeaten Egorov in upcoming VBET-sponsored fight
The fight between Arsen Goulamirian and Aleksei Egorov on 19 November is to be sponsored by sports betting and gaming operator, VBET.Goulamirian, the WBA...
Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal
Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor.The partnership sees...
Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship
Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services).Regarded as the oldest and...
Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.From January...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.As the second division of Greek football...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...