NBA in high spirits with Hennessy partnership
Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball.
The agreement...
FanDuel strikes XFL fantasy agreement
Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league.
The fantasy firm joins rivals DraftKings,...
Matchroom Boxing refuels with WOW HYDRATE sponsorship
Matchroom Boxing has announced WOW HYDRATE as its Official Sports Hydration Partner on a two year deal.
The partnership with the sugar free Electrolyte and...
NBA esports announces 2K League Panera Bread partnership
NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February.
The partnership...
Benfica and Giants announces strategic partnership
Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...
McLaren strengthens security with Darktrace partnership
Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks.
The multi-year partnership,...
Lyon soars with new Emirates sponsorship deal
Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais.
The deal, which starts next season, sees...
The esports report – Amazon provides university development and Misfits plans...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This edition takes a look at Amazon's...
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league.
Masters’ first interview since being appointed...
STS ambassador Peter Schmeichel announced for iGB Affiliate London
STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign.
The former Manchester United...