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Sponsorship
BREAKING
Europe
Time to read: 2 min
Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
August 8, 2022
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Europe
Time to read: 2 min
Burnley FC and Huddersfield Town net BK8 partnerships
August 8, 2022
BREAKING
Europe
Time to read: 2 min
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
August 5, 2022
BREAKING
Europe
Time to read: 2 min
Dinamo Bucharest develops content strategy in 888 partnership
August 4, 2022
BREAKING
Europe
Time to read: 2 min
Southampton FC welcomes JD as 2022/23 sleeve sponsor
August 4, 2022
BREAKING
Europe
Time to read: 1 min
FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
August 1, 2022
BREAKING
Football
Time to read: 2 min
Home of Brentford FC becomes Gtech Community Stadium
July 29, 2022
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BREAKING
Football
Time to read: 2 min
River Plate extends Codere sponsorship following ‘important journey’
July 29, 2022
BREAKING
Fan Engagement
Time to read: 2 min
Lazio and Binance utilise NFTs to 'revolutionise the ticketing market'
July 28, 2022
BREAKING
Europe
Time to read: 2 min
Fluminense renews ‘master sponsorship’ with Betano sportsbook
July 28, 2022
BREAKING
Cricket
Time to read: 2 min
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
July 27, 2022
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Horse Racing
Time to read: 2 min
Racing League backed twice by William Hill in betting partnership
July 26, 2022
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Latest News
Time to read: 2 min
PDC extends Betfred World Matchplay title sponsorship
July 26, 2022
BREAKING
Football
Time to read: 2 min
Codere Online clinches Box Azteca sponsorship to boost Mexican visibility
July 22, 2022
BREAKING
Latest News
Time to read: 1 min
Ukraine Maccabiah Games team to be sponsored by AstroPay
July 22, 2022
BREAKING
Europe
Time to read: 3 min
Morecambe FC lands heavyweight sponsorship with Tyson Fury
July 22, 2022
BREAKING
Fan Engagement
Time to read: 2 min
New York Jets Badlands Patreon partners with Prophet betting exchange
July 21, 2022
BREAKING
Fan Engagement
Time to read: 3 min
Jackpocket partners with New York Mets to deepen MLB visibility
July 20, 2022
BREAKING
Europe
Time to read: 2 min
Premier League to hold talks on betting sponsorship future
July 19, 2022
BREAKING
Europe
Time to read: 3 min
York Racecourse boosts prize funds in Sky Bet sponsorship renewal
July 19, 2022
BREAKING
Europe
Time to read: 2 min
Qatar Goodwood Festival signs up Coral as sponsor of 10 races
July 18, 2022
BREAKING
Hospitality
Time to read: 2 min
Steelers’ home renamed after 21 years to Acrisure Stadium
July 12, 2022
BREAKING
Latest News
Time to read: 2 min
MLB supports Distill Brands promotion in ‘creative’ partnership
July 11, 2022
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026