Internacional extends EstrelaBet partnership offering ‘great results’

Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet. The top-flight team has been supported by...

The Australian Football League and Fanatics unite in long-term collaboration

The Australian Football League (AFL) and Fanatics have come together for an exclusive 10-year retail and merchandising partnership.  The collaboration has placed its focus on...

LA Rams to tap into Kraft Analytics data to enhance fan...

The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...

Grealish signs potential ‘record’ boot deal agreement with Puma

Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...

Annual Lithuanian basketball competition sponsored by Betsafe

Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania.  The Betsson-owned brand is already the title...

Klarna teams with Don C to design custom Chicago Bulls sneakers

Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...

Berbatov renews as JBO ambassador in a multi-year deal

Bulgarian football legend Dimitar Berbatov has renewed his multi-year position as the official brand ambassador for Just Bet Online (JBO).  The former Manchester United and...

Potential Toney ban not related to Brentford’s Hollywoodbets sponsor consideration

Brentford FC are reportedly looking at cutting ties with sports betting firm Hollywoodbets, according to an exclusive by The Daily Mail. The decision comes...

FanDuel eyes nationwide exposure in MLB collaboration 

Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America. As part of the deal, which sees the operator...

FRAS extends Betano sponsorship to the National Rally Championship

The Romanian Sports Motor Federation (FRAS) has expanded its partnership with Betano for the National Rally Championship.  The Romanian motorsport competition will now also be...