Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
Report: NHL sponsorship revenue soars by 21%
National Hockey League (NHL) teams saw great success when it pertained to their sponsorship revenue, rising by 21% over the course of the 2022-23...
FUN88 extension highlights ‘commercial ambition’ of Newcastle United
Newcastle United has named FUN88 its official Asian betting partner in a multi-year deal from the 2023/2024 season onwards.
The gambling brand is moved from...
Saudi Arabia begins sports clubs’ privatisation process
Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Prime Minister of Saudi Arabia, has initiated the process of privatisation for sports clubs in...
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel.
This was announced by the German...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.
The...
ANJ tightens regulation on gambling partnerships in France
France’s gambling authority, the Autorité Nationale des Jeux (ANJ), has tightened the knot on gambling regulation as it looks to ease growing concerns surrounding...
Arsenal extends Camden Town Brewery deal into 2023/24 season
Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season.
To celebrate the deal, which was initially signed back...
iGamingDaily – Analysing the true value of Premier League partnerships
Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...