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Asia
Time to read: 2 min
Sevilla FC boosts Southeast Asia popularity via Khelraja betting deal
October 21, 2022
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Europe
Time to read: 2 min
ARC partners BetUK to support Sprint, Middle Distance and Marathon races
October 18, 2022
BREAKING
Europe
Time to read: 2 min
DFB clutches Continental Tires for performance partnership
October 14, 2022
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Europe
Time to read: 2 min
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
October 14, 2022
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Fan Engagement
Time to read: 3 min
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
October 13, 2022
BREAKING
Latest News
Time to read: 2 min
MLB introduces CBD sponsorship in ‘first for big-league sports’
October 12, 2022
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Horse Racing
Time to read: 2 min
Everest Race Day renamed under ATC’s extended Tabcorp deal
October 11, 2022
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Europe
Time to read: 2 min
Engelbert Strauss expands UEFA presence with EURO 2024
October 10, 2022
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Latest News
Time to read: 1 min
Nike latest to drop Hockey Canada sponsorship
October 10, 2022
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
BREAKING
Europe
Time to read: 2 min
Man City signs Sportium as third betting partner of 2022
October 5, 2022
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Fan Engagement
Time to read: 2 min
Crypto-sporting engagement continues as OKX links with Winter Olympian
October 4, 2022
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Basketball
Time to read: 2 min
Plus500 nets US brand awareness via Chicago Bulls partnership
October 3, 2022
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Europe
Time to read: 2 min
Coca-Cola’s football deals raise British Medical Association concerns
October 3, 2022
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Europe
Time to read: 3 min
Adidas secures eight-year extension to Arsenal contract
September 30, 2022
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Europe
Time to read: 2 min
Newcastle Utd becomes latest Parimatch Premier League partner
September 29, 2022
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Europe
Time to read: 2 min
Kowa continues ‘avid support’ of golf through PGA Tour partnership
September 28, 2022
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Latest News
Time to read: 2 min
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
September 23, 2022
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Fan Engagement
Time to read: 2 min
Super Bowl Halftime Show strikes a chord with Apple Music deal
September 23, 2022
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Football
Time to read: 3 min
Football Australia and Subway reveal three year Socceroos sponsorship
September 22, 2022
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Latest News
Time to read: 2 min
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
September 21, 2022
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Europe
Time to read: 2 min
AC Milan products made available on eBay.it store
September 19, 2022
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Europe
Time to read: 2 min
Socios.com accesses ‘valuable exposure’ at Ballon d’Or for the second year
September 16, 2022
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Latest News
Time to read: 2 min
First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal
September 16, 2022
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026