Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.The agreement - which covers both City’s men and women’s...
FC Barcelona retains Estrella Damm as official global partner
FC Barcelona and Estrella Damm have announced a five-year extension of their partnership that sees the latter remain the Spanish football giant’s official global...
Premier League clubs asked to pay EFL £44m in new support...
A meeting between Premier League shareholders took place late last week where it was discussed that they pay an up-front £44m payment to English...
Puma no longer sponsor of Israel’s national football team from 2024...
Puma will no longer be the sponsor of Israel’s national football team starting from next year.This was first reported by the Financial Times, which...
Brentford FC offers fans their money back to support them during...
Brentford FC has launched an initiative to support fans of the club who are suffering financial strains in the Christmas period as a result...
IMG takes up media rights distribution duties for CAF’s football schedule
International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights...
Cristiano Ronaldo makes $40m investment in UFL video game
Al-Nassr and Portugal forward Cristiano Ronaldo has become an investor in the free-to-play video game UFL. The football superstar has invested more than $40m in...
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership
Zlatan Ibrahimović has once again crossed paths with AC Milan after being welcomed as the latest Operating Partner at sports investment fund RedBird Capital.Ibrahimović’s...
Report: David Gill to lead push back against Ceferin UEFA President...
As Aleksander Ceferin aims to continue in office as President of UEFA until 2031, but Executive Committee member David Gill is leading a group...
PSG gains Arctos as a new minority owner
Majority owner of Paris Saint-Germain, Qatar Sports Investments (QSI), announced that Arctos Partners have acquired a minority stake in the French football club. The partnership...