Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
NBC Premier League coverage records 10% viewership dip
NBC’s broadcasting of the English Premier League has seen year-on-year viewership rate decrease by 10.3%, as detailed in the group’s latest breakdown of its...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.
The Premier...
FIFA: Exclusive rights and sponsors ‘paramount’ to women’s football growth
FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.
The partnership will celebrate...
ESL condemns UEFA’s ‘insistent coercion’
European Super League (ESL) founding clubs FC Barcelona, Juventus FC and Real Madrid CF have described UEFA’s disciplinary proceedings as ‘insistent coercion’.
The three teams...
Ibrahimovic served €50K fine by UEFA for Bethard investment
AC Milan striker Zlatan Ibrahimović has been fined €50,000 by the Appeals Body of UEFA, following an investigation into the Swedish player’s financial investment...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...