Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.
As part of the record category deal for the...
Sky Deutschland retains Premier League rights in three-year renewal
Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.
The new deal, which runs from...
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
Bundesliga club VfL Wolfsburg has partnered with Flow Lab, a start-up developer providing an app which acts as a personalised physical and mental health...
UEFA hits Latvian football club FK Ventspils with seven-year ban
Latvian football club FK Ventspils has been disqualified from UEFA competitions for the next seven years, the football authority’s Control, Ethics and Disciplinary Body...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.
The deal, which was confirmed on Monday, was...
Bookmakers commit to Euro 2020 responsible advertising pledge
The bookmakers of the European Gaming and Betting Association (EGBA) have committed to the organisation’s Code of Conduct regarding responsible advertising during the UEFA...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.
The new...
Canadian Premier League serves up HelloFresh collaboration
The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...
PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.
Confirmed by the...