La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...
CONMEBOL to enhance accessibility and engagement with Sportradar
The South American Football Confederation (CONMEBOL) has announced the selection of Sportradar as the successful bidder for exclusive global audio and video (AV) and...
Leicester City FC faces up to £880k in CMA charges over...
Leicester City FC has been found guilty of unfair commercial practices by the UK Competition and Markets Authority (CMA). A probe into the business arm...
Chelsea-Stake deal now off amid fan backlash
Chelsea FC’s touted front-of-shirt sponsorship deal with online casino Stake.com is reportedly off following public scrutiny from the club’s supporter’s trust.The Premier League club...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
FA decision not to pay bonuses to Lionesses ‘a clear step...
England’s heroic Lionesses side have vented their frustrations over the FA’s decision not to pay performance-related bonuses ahead of the World Cup.Having captured the...
Premier League angling for 270 live TV games for 2024-25
The Premier League is reportedly set to increase its live TV coverage from 200 to 270 games in a bid to acquire the best...
Manchester City enlists Asahi Super Dry as new training kit partner
Manchester City has announced Asahi ‘Super Dry 0,0%’ as the club’s new training kit sponsor for the 2023-24 season. By becoming City’s official training kit...
FC Barcelona and PRIME Hydration sign multi-year deal
FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons. Starting this month, the deal secures PRIME additional visibility...