Borussia Dortmund’s Erling Haaland makes Hyperice investment
Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...
Serie A postpones vote on second rights package amid Sky appeal
Lega Serie A has postponed the vote to assign a second package of domestic rights to the Italian top-flight amid Sky Italia’s legal dispute.
The...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move
Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.
The delivery services specialist...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.
Speaking to...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
North Korea withdraws from 2022 World Cup qualifiers
North Korea is set to skip out on the 2022 FIFA World Cup after announcing its intention to withdraw from the Asian qualifiers for...
Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck
Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...