AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.The deal, which includes...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE. Since the launch of the collaboration in 2015, Manchester...
MLS match-fixing scandal deepens as player banned ‘to protect integrity’
An unnamed Major League Soccer (MLS) player has been banned from future team activities until further notice after allegedly participating in sports gambling practices. This...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...
MLS gives all footballers the ‘ability to reach full potential’ with...
MLS has linked with ai.io in a partnership that helps provide all footballers an opportunity to be scouted by MLS without having to travel. The...
QuinnBet enhances UK presence with Peterborough link
QuinnBet has confirmed an official advertising partnership with Peterborough United, as the club is vying for a League One play-off spot.As a result of...
Taiwan football ‘modernises’ its domestic leagues with Genius Sports
The Chinese Taipei Football Association (CTFA) - the data rights holder of Taiwan football - has entered into an official data, streaming and integrity...
Tim Sherwood replaces Sam Allardyce on ‘No Tippy Tappy’
Sam Allardyce’s appointment as the new Leeds United manager left a void on the ‘No Tippy Tappy’ podcast, but the show’s former host was...
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports.The Times has claimed that the...