West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
Ceferin makes fourth term u-turn to step down from UEFA Presidency...
UEFA President Aleksander Ceferin will not run for an unprecedented fourth term despite being cleared for his opportunity to do so. Ceferin’s current third term...
Huddersfield Town’s Kian Harratt handed four month ban over betting violations
The Football Association (FA) has suspended Huddersfield Town striker Kian Harratt from football for four months after he was found to be in breach...
Argentina’s football teams signs deal with American Express
Argentine Football Association (AFA) has extended its sponsorship agreement with American Express.The AFA chose American Express to become the official card for the Argentine...
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.The British billionaire agreed a deal...
Ferrari renews ZCG partnership to extend innovation plans
Scuderia Ferrari - the Formula One team - has announced it has extended its partnership with private market asset management firm ZCG. The partnership between...
Williams Racing fires up an old partnership with Komatsu
Williams Racing has announced Komatsu as its principal partner after signing a multi-year deal ahead of the 2024 FIA Formula One World Championship.Williams Racing...
Saudi Arabia makes history with women’s football tournament
Saudi Arabia has announced it will host the 2024 West Asian Football Federation (WAFF) Women’s Championship later this month.The Saudi Arabian tournament will make...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign. The 28-year-old has...
AC Milan partners with ComeAve & Tamias for innovative shopping experience
AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.The agreement with both brands,...