European Super League official reveals 20 clubs have agreed to join
Anas Laghrari, Co-Founder of A22 Management, has revealed that up to 20 football clubs across the continent have confirmed interest in joining the European...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
DAZN adds third division to extended Japan J League media partnership
DAZN is further consolidating its position in Japanese sports media via an extension of its agreement with the J League covering lower division football.The...
TATA Group renews IPL sponsorship with record-breaking deal
The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal. TATA Group has...
Skoda inks new partnership with Chelsea Women’s team
Chelsea Women have announced a new partnership with Skoda UK as the team's official car partner. The team was accompanied to Stamford Bridge by Skoda’s...
BLAST Premier announces GG.BET as exclusive global betting partner
Counter-Strike tournament series BLAST Premier has announced a global partnership with esports betting brand GG.BET.As the tournament’s exclusive betting partner GG.BET will be featured...
Telefónica re-purchases La Liga rights for €1.2bn
Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...
DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...