Borussia Dortmund scores with PRIME Hydration partnership
German top flight football team Borussia Dortmund (BVB) has announced a partnership with influencer-created energy drink brand PRIME Hydration.BVB has become the latest sports...
BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...
Warner Bros Discovery remains committed to NBA rights despite streaming threat
The upcoming NBA broadcast deal for the 2025-26 season is set to be the league’s most lucrative agreement yet, and Warner Bros Discovery has...
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.Kaizen Gaming-owned sportsbook...
Shikenso & Challengermode unveil keys for brands in esports
Shikenso Analytics and esports platform Challengermode have released a joint whitepaper to help brands stand out in a saturated market.The whitepaper, titled “The 2024...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
Everton 10 point deduction reduced to six after successful appeal
Everton FC has had its 10 point deduction reduced to six points following a successful appeal to an independent board. The Premier League club was...
Bundesliga & Sportradar aim for further innovation until 2032
The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years. The partnership will now last until...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.MaxBet has become...