Monster Energy renews multi-year partnership with NSE
National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...
New LA Clippers arena to host 2026 NBA All-Star Weekend
Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena.NBA Commissioner Adam...
From the San Siro, to the Burj Khalifa – How AC...
There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...
DAZN removes women’s football paywall to maximise visibility
DAZN has lifted its paywall of all live women’s football coverage and associated content in a bid to increase the sport’s exposure and growth. The...
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
The Owners’ Club at Newbury Racecourse has been renamed ‘The OLBG Owners’ Club’ following a new partnership signed with the sports betting community site.OLBG...
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...
Sweden strengthens sports safeguarding with IBIA MoU
The International Betting Integrity Association (IBIA) has signed its latest partnership with a betting regulator, linking with Spelinspektionen, the Swedish Gambling Inspectorate (SGA).The duo...
DFL begins tender process for Bundesliga broadcast rights
With the Bundesliga’s current domestic broadcasting rights deal set to expire at the end of the 2024-25 season, the Deutsche Fußball Liga (DFL) has...
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for...
As the Africa Cup of Nations (AFCON) unfolds, football supporters aren’t the only ones gearing up for excitement. Brands are strategically positioning themselves to...