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International Olympic Committee (IOC)
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Latest News
Time to read: 2 min
IOC and UEFA launch joint sustainable branding study
March 19, 2021
RIO DE JANEIRO - MARCH 18, 2016: A large set of Olympic rings shines in bright sunlight against blue sky.
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Latest News
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IOC approves new Olympic Agenda for upcoming Games
March 15, 2021
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Partners
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Paris 2024 Olympic organisers enlist eight marketing agencies
March 12, 2021
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Latest News
Time to read: 3 min
Thomas Bach re-elected for second IOC term as 2020 Agenda reviewed
March 11, 2021
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Hospitality
Time to read: 2 min
Overseas visitors to be barred from Tokyo 2020 Games
March 10, 2021
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Hospitality
Time to read: 3 min
Brisbane emerges as frontrunner to host 2032 Olympic Games
February 25, 2021
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Media Rights
Time to read: 3 min
Discovery secures Giro D'Italia rights as subscribers soar
February 23, 2021
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Latest News
Time to read: 3 min
IOC Executive Board puts forward new five-year strategic roadmap
February 16, 2021
AFC
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Integrity
Time to read: 3 min
Sportradar offers newly launched UFDS to sports organisations
February 16, 2021
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Media Rights
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Kenyan media company negotiates Tokyo 2020 free-to-air deal
February 16, 2021
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Social
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Discovery and Snapchat unite for Olympic Games content collaboration
February 12, 2021
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Latest News
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Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games
February 3, 2021
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Sponsorship
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Tokyo domestic sponsors delay marketing amid uncertainty
February 1, 2021
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Hospitality
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Hungary forms Olympic panel to look into 2032 hosting bid
January 29, 2021
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Hospitality
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IOC President dismisses Tokyo 2020 speculation amid ‘playbook’ release
January 29, 2021
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Hospitality
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Japanese government privately concludes it ‘too difficult’ to host Tokyo Olympics
January 22, 2021
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Latest News
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Olympic athletes will not ‘jump the queue’ for COVID-19 vaccine, says BOA chief
January 8, 2021
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Sponsorship
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Tokyo 2020 Olympics extends deal with domestic sponsors
January 4, 2021
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Latest News
Time to read: 3 min
Breakdancing set to take to the floor at Paris 2024 Olympics
December 8, 2020
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Latest News
Time to read: 1 min
IOC’s Thomas Bach to serve final term in office
December 2, 2020
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Hospitality
Time to read: 2 min
Salt Lake City still motivated to bid for Winter Olympics
November 18, 2020
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Latest News
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IOC President ‘very confident’ that fans will be allowed to attend Tokyo Olympics
November 16, 2020
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FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
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European club revenues rise by 146% as Premier League increases share
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Mbappé and La Liga try to contain China fallout after 'dictator' comment
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MLB regional broadcast rights hold firm at $1.6bn
6
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
7
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
Features
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026