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Major League Soccer (MLS)
BREAKING
Partners
Time to read: 2 min
Caesars strikes ‘first of its kind’ partnership with Fiesta Bowl
August 25, 2021
BREAKING
Partners
Time to read: 2 min
Jordan Spieth becomes first golfer to partner with FanDuel
August 19, 2021
BREAKING
Partners
Time to read: 2 min
Therabody makes first foray into US with Seattle Sounders
July 28, 2021
BREAKING
Fan Engagement
Time to read: 2 min
MLS expansion St Louis City secures second major sponsor
July 15, 2021
BREAKING
Sponsorship
Time to read: 2 min
NBA sets record $1.46bn sponsorship revenue
June 29, 2021
BREAKING
MLS
Time to read: 2 min
MLS unveils plans for new competition to develop ‘business side’ of the league
June 22, 2021
BREAKING
Partners
Time to read: 2 min
NFL inks first liquor sponsorship with Diageo
June 16, 2021
BREAKING
Fan Engagement
Time to read: 2 min
PSL deepens fan engagement with TikTok link-up
June 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
Canada Soccer partnership with Fanatics represents ‘key building block’
June 7, 2021
BREAKING
Media Rights
Time to read: 3 min
US Soccer and SUM bring long-running commercial alliance to an end
May 25, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Genius Sports to acquire Second Spectrum in $200m transaction
May 7, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Genius Sports enhances fan engagement offering with FanHub transaction
May 4, 2021
BREAKING
Latest News
Time to read: 2 min
SeventySix Capital installs MLS star as Co-Chairman of Athlete Venture Group
April 16, 2021
BREAKING
Integrity
Time to read: 3 min
Chicago Fire strikes responsible betting alliance with Entain and Epic
April 14, 2021
BREAKING
Partners
Time to read: 3 min
San Jose Earthquakes form ‘game changing’ partnership with PayPal
April 6, 2021
BREAKING
Partners
Time to read: 2 min
TikTok expands sports sponsorship portfolio with Extreme E deal
April 1, 2021
BREAKING
Regions
Time to read: 3 min
North American merger will broaden appeal and generate revenue, says Infantino
March 23, 2021
BREAKING
Partners
Time to read: 2 min
Sporting Kansas City makes MLS history in shirt sponsorship designation
March 10, 2021
BREAKING
Sponsorship
Time to read: 2 min
TikTok further expands sponsorship portfolio with US soccer deals
February 24, 2021
BREAKING
Sponsorship
Time to read: 2 min
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
February 19, 2021
BREAKING
Sponsorship
Time to read: 2 min
Midea expands Manchester City sponsorship with new international partner
January 28, 2021
BREAKING
Latest News
Time to read: 2 min
NWSL announces independence and expansion plans
January 14, 2021
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FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
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AC Milan and Inter unveil Generali Stadium as San Siro replacement
4
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
5
Manchester United chaos grows with INEOS club sales 
6
NBA signs prediction market deals with Kalshi and Polymarket
7
Mbappé and La Liga try to contain China fallout after 'dictator' comment
Features
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026