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Male judge banging hammer.
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Latest News
Time to read: 3 min
NCAA faces upheaval as court clears athletes for NIL deals
February 26, 2024
Adidas sponsored football
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Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
Tiger Woods hitting golf ball
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Golf
Time to read: 3 min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
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Football
Time to read: 2 min
Reports: FC Barcelona may select New Balance as kit supplier for 27/28 season  
December 5, 2023
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Football
Time to read: 3 min
Nike commits to a decade of support for Australian football in new deal extension
November 20, 2023
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Football
Time to read: 2 min
Inter Milan and Nike extend 25-year partnership
July 12, 2023
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Football
Time to read: 2 min
Sunderland AFC agrees new multi-year Nike partnership
June 28, 2023
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Asia
Time to read: 2 min
Adidas replaces Nike as sole kit supplier of Saudi Arabian football
November 21, 2022
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Latest News
Time to read: 1 min
Nike latest to drop Hockey Canada sponsorship
October 10, 2022
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Europe
Time to read: 2 min
Nike strengthens women’s football commitment in FA ball supply deal
August 18, 2022
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Latest News
Time to read: 2 min
US Soccer pushes for inclusivity in extending Nike deal
November 11, 2021
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UK
Time to read: 2 min
England Netball cites ‘exciting’ future in Nike extension deal
November 3, 2021
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Football
Time to read: 2 min
FA begins search for new sponsorship lead as Kiddle steps down
August 27, 2021
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Sponsorship
Time to read: 3 min
Female Olympic athletes' sponsorship value soars in ‘unique window of equality’
July 8, 2021
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Partners
Time to read: 2 min
Castore inks first rugby sponsorship with Saracens
June 22, 2021
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Sponsorship
Time to read: 2 min
Canada Soccer partnership with Fanatics represents ‘key building block’
June 7, 2021
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Sponsorship
Time to read: 3 min
Sponsors back Naomi Osaka amid French Open fallout
June 1, 2021
Chelsea on the move in Trivago tie-up
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Partners
Time to read: 2 min
Chelsea on the move in Trivago tie-up
May 20, 2021
Raheem Sterling lands New Balance endorsement deal
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Sponsorship
Time to read: 2 min
Raheem Sterling lands New Balance endorsement deal
May 20, 2021
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Comment
Time to read: 5 min
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
May 14, 2021
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Media Rights
Time to read: 2 min
Amazon appoints Marc Patrick as global sports marketing lead
April 30, 2021
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Integrity
Time to read: 3 min
UEFA joins in global sporting social media boycott
April 30, 2021
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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Football clubs in Brazil against betting ban
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026