Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Tokyo 2020 Olympic Committee denies cancellation plans
The Tokyo 2020 Organising Committee has reiterated that no board members support the cancellation of the upcoming Olympic Games, as public opposition continues to...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...
MLSPA and Mayweather Jr make NFT announcements
The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players...
UEFA initiates disciplinary proceedings against remaining ESL teams
UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
Ex-England manager Roy Hodgson joins football fan-led review panel
The UK government has named the full membership of the panel which will conduct the long-awaited fan-led review of football, including former players and...
Everton moves to maximise fan engagement with Piing link-up
Premier League football club Everton has boosted its fan engagement by linking up with crowd gaming developer Piing, as spectators begin to return to...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...