Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
Ex-England manager Roy Hodgson joins football fan-led review panel
The UK government has named the full membership of the panel which will conduct the long-awaited fan-led review of football, including former players and...
Everton moves to maximise fan engagement with Piing link-up
Premier League football club Everton has boosted its fan engagement by linking up with crowd gaming developer Piing, as spectators begin to return to...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Wrexham secures FX docu-series on football ‘crash course’
Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the...
IMG Arena adds PGA Championship to Golf Event Centre
IMG Arena has been assigned the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights-holder,...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
OneFootball: English supporters confident ahead of return as German fans reluctant...
Approximately 91% of UK football fans feel ‘confident and safe’ to return to stadiums as the Premier League prepares to welcome spectators back through...
AFA becomes first national team to launch Socios Fan Token
The Argentine Football Association (AFA) has teamed with Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform, to launch the official $ARG...