CPL drives fan engagement in ComeOn! link-up
The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.Under the terms...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
Sportradar and WSC Sports unveil live video notification service
Video production specialist WSC Sports has linked up with Sportradar to launch the industry’s first ‘Live Video Notification’ push service.Delivering real-time highlights, the live...
NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
MLB rolls out NFTs with Candy Digital
Major League Baseball (MLB) has capitalised on the growing market of non-fungible tokens (NFTs) via a deal signed with digital collectibles company Candy Digital.On...
EFL clubs raise £42m revenue from iFollow in 2020/21
The English Football League’s (EFL) iFollow streaming service generated more than £42 million in revenue for its 72 clubs across the Championship, League One...
Rangers maximises financial benefits in fan share launch
Rangers FC has launched a ‘unique’ fan share offering which aims to raise £6.75million and ‘future-proof’ the Scottish Premiership club.Marking the Glasgow club’s fast-approaching...
CFG: Commonwealth Games must ‘modernise’ to stay ‘relevant’
President of the Commonwealth Games Federation (CGF), Louise Martin, has revealed plans to downsize the Commonwealth Games after the 2022 Birmingham edition, declaring that...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...