Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Wrexham secures FX docu-series on football ‘crash course’
Wrexham AFC owners Rob McElhenney and Ryan Reynolds have negotiated a deal with Disney-owned FX Entertainment for a two-season documentary series centred around the...
IMG Arena adds PGA Championship to Golf Event Centre
IMG Arena has been assigned the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights-holder,...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
OneFootball: English supporters confident ahead of return as German fans reluctant...
Approximately 91% of UK football fans feel ‘confident and safe’ to return to stadiums as the Premier League prepares to welcome spectators back through...
AFA becomes first national team to launch Socios Fan Token
The Argentine Football Association (AFA) has teamed with Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform, to launch the official $ARG...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
NBC Sports Regional Networks deepen fan engagement strategy with Sportradar
Sports data collection and analytics firm Sportradar has formed a data and content partnership with the NBC Sports Regional Networks.Under the terms of the...
Spanish government gives LaLiga spectators green light
The Spanish government has approved the return of football fans to sporting stadiums at a limited capacity in regions with low levels of COVID-19...
British and Irish Lions make terrestrial return on Channel 4
Coverage of The British and Irish Lions will return to UK terrestrial television for the first time since 1993 after commercial broadcaster Channel 4...