Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Discovery and Snapchat unite for Olympic Games content collaboration
Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories.The...
Real Madrid enhances regional fan engagement with REPX deal
La Liga giant Real Madrid has enhanced its fan engagement offering in the Latin America and Caribbean region via an agreement with private equity...
Cambridge United teams up with GamCare and YGAM for launch of...
The Cambridge United Community Trust (CUCT) has joined forces with responsible gambling charities GamCare and YGAM to launch its new initiative.The EFL club’s community...
LaLigaTV makes Amazon debut through Prime Video Channels service
Amazon Prime has agreed a deal with LaLigaTV in the UK to show all remaining games from the top tier 2020/21 season through a...
Sportradar elevates Forza Football content and advertising offering
Sportradar has partnered with technology firm Forza Football to manage the advertising inventory within its live score app.The data provider will connect its global...
2021 Super Bowl posts lowest viewership ratings since 2007
The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...
Southampton becomes latest club to utilise cryptocurrency for fan engagement
Southampton FC has enhanced its partnership with cryptocurrency sportsbook Sportsbet.io to create a new VIP fan engagement experience for its supporters.The Premier League team...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...