Sportradar elevates Forza Football content and advertising offering
Sportradar has partnered with technology firm Forza Football to manage the advertising inventory within its live score app.The data provider will connect its global...
2021 Super Bowl posts lowest viewership ratings since 2007
The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...
Southampton becomes latest club to utilise cryptocurrency for fan engagement
Southampton FC has enhanced its partnership with cryptocurrency sportsbook Sportsbet.io to create a new VIP fan engagement experience for its supporters.The Premier League team...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...
Deutsche Telekom extends basketball rights agreements
Deutsche Telekom has renewed its existing rights agreements with the International Basketball Federation (FIBA), the German Basketball Federation (DBB) and Euroleague Ventures.The German telecommunications...
AC Milan unveils ‘state-of-the-art’ in-house production hub
AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...
Premier League and EFL clubs urged to stop social media gambling...
A handful of Premier League, English Football League (EFL) and Scottish Premiership clubs have received a letter from a group of ‘50 former gambling...
Dimitar Berbatov signs on as JBO’s first brand ambassador
Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador.Under the terms of his new role, Berbatov...
UEFA calls stakeholders meeting to discuss Champions League overhaul
European stakeholders are set to meet later today to discuss revamping the current format of the UEFA Champions League, according to the PA news...
BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.As a...