Liverpool aims to end ticket turmoil with SeatGeek
Liverpool FC (LFC) joins a whole host of European teams by partnering with mobile-focused ticketing platform SeatGeek, with the partnership set to “improve the...
NBA’s Matt Brabants: Sports must use “innovations” from esports
NBA’s senior vice-president of global media distributions Matt Brabants has pushed for sporting organisations to learn from the esports industry to help engagement with...
MLS joins forces with Facebook for 25th campaign
Major League Soccer (MLS) has furthered its social media engagement strategy with Facebook, allowing the platform to showcase MLS highlights on Facebook Watch this...
Cornelius Lysaght chosen as Fitzdares’ new racing ambassador
Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral...
The PGA Tour launches GolfBet platform
PGA Tour and The Action network have announced the launch of GolfBet, the first ever golf-focused betting content platform.GolfBet’s platform will feature weekly articles...
The EFL continues to tackle mental health with Mind partnership
The English Football League (EFL) has announced a two-year extension with Mind as the organisation's official charity partner, continuing its ‘On Your Side’ partnership...
FedEx delivers new ATP Rankings in partnership extension
The Association of Tennis Professionals (ATP) has extended its partnership with FedEX Express, resulting in the shipping company becoming new title sponsors of the...
Horseracing Bettors Forum launches 2020 survey on racing fixtures
In a bid to gauge an understanding of punters' thoughts on the current racing calendar, the Horseracing Bettors Forum (HBF) has confirmed the launch...
Watford scores new partnership with American Airlines
Watford Football Club has announced a new partnership with American Airlines as its Official Airline Partner for the culmination of the 2019/20 season.The partnership...
Eleven Sports enhances Formula 1 offering with annual pass
Eleven Sports Portugal is continuing to expand its offering with the launch of a new Formula 1 annual pass.The launch, which enhances the offering...