NWSL’s Reign FC rebranded to OL Reign
National Women’s Soccer League (NWSL) side Reign FC has rebranded to OL Reign following Olympique Lyonnais’ OL Groupe’s takeover of the American team.Along with...
Monaco to boost global engagement through ‘IQONIQ’ deal
Ligue 1 football club AS Monaco has announced a partnership with a new social media and fan engagement platform that specialises in sports and...
MLS and BetMGM launch ‘Predict 6’
Major League Soccer (MLS) and MGM Resorts International have launched a brand new weekly free-to-play prediction game ‘Predict 6’.The game, which is available on...
Liverpool aims to end ticket turmoil with SeatGeek
Liverpool FC (LFC) joins a whole host of European teams by partnering with mobile-focused ticketing platform SeatGeek, with the partnership set to “improve the...
NBA’s Matt Brabants: Sports must use “innovations” from esports
NBA’s senior vice-president of global media distributions Matt Brabants has pushed for sporting organisations to learn from the esports industry to help engagement with...
MLS joins forces with Facebook for 25th campaign
Major League Soccer (MLS) has furthered its social media engagement strategy with Facebook, allowing the platform to showcase MLS highlights on Facebook Watch this...
Cornelius Lysaght chosen as Fitzdares’ new racing ambassador
Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral...
The PGA Tour launches GolfBet platform
PGA Tour and The Action network have announced the launch of GolfBet, the first ever golf-focused betting content platform.GolfBet’s platform will feature weekly articles...
The EFL continues to tackle mental health with Mind partnership
The English Football League (EFL) has announced a two-year extension with Mind as the organisation's official charity partner, continuing its ‘On Your Side’ partnership...
FedEx delivers new ATP Rankings in partnership extension
The Association of Tennis Professionals (ATP) has extended its partnership with FedEX Express, resulting in the shipping company becoming new title sponsors of the...