Real Madrid links with Saudi Investment Bank 

Real Madrid has partnered with the Saudi Investment Bank (SAIB) to become the club’s official banking partner in Saudi Arabia. This is the latest in...

BetMGM unites with Sportradar to elevate NBA engagement  

BetMGM has confirmed a new deal with Sportradar enabling the operator to gain access to official NBA optical tracking data.It means that for the...

Chicago Bulls and Klarna to strengthen focus on fandom and unique...

The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...

AFA eyes global brand expansion in partnership with Fanatics

The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.Fans of Argentinian football around the world will now have online access...

Denver Nuggets to ‘give back more to the community’ with new...

Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...

Flutter and ITV to showcase the “inner story” of horseracing in...

Fans of British horseracing will be able to take a deep dive into the sport thanks to a new six-part docuseries project delivered by...

Real Betis gets OlyBet backing for three more seasons 

Spanish top flight side, Real Betis has announced the extension of its partnership with sports betting and entertainment firm, OlyBet.The strategic collaboration, which commenced...

Volleyball World CEO: key strategies to maximising fan engagement ahead of...

In the midst of a vital time for World Volleyball, we spoke to the body’s CEO, Finn Taylor, who described the key strategies for...

Tennis Channel brings Sportradar onboard for a DTC streaming overhaul 

Tennis just became more accessible after American cable network Tennis Channel selected Sportradar as its partner of choice to power its tennis streams. Sportradar will...

AC Milan nets new official foreign exchange partnership 

AC Milan and Corpay have come together in a new collaboration that sees the payments firm become the Official Commercial Foreign Exchange Partner of...