Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
Inter welcomes Qatar Airways at San Siro
FC Internazionale Milano has announced a new sponsorship deal with air travel provider Qatar Airways. The partnership, in which the airline becomes the Italian club’s...
Football Media – Dean Akinjobi: Saudi Arabia’s ‘multifront’ sports development key...
As the rise of sport in Saudi Arabia continues, we spoke to Dean Akinjobi, of Football Media, as he discussed the commercial opportunity that...
Olympique Lyon secures €320m COVID ‘stadium’ debt refinancing
OL Groupe, owner of the Olympique Lyonnais football club, has reached a preliminary agreement with several international financial institutions to receive €320m over a...
White confirms UFC event at the Sphere
UFC CEO Dana White announced that the MMA promotion is set to hold an event at the Sphere in Las Vegas.Speaking at the post-event...
Soccerment’s new AIDA tool aims to “revolutionise” football analytics
Football analytics company Soccerment has launched its AIDA tool as the latest development to its xvalue.ai platform. Introducing AIDA at the Soccerex Miami event, the...
GRID and Ubisoft to unlock more from esports with new data-centric...
Game data platform GRID has become the official esports live data provider of the BLAST Rainbow Six (R6) Major Atlanta tournament, hosted by game...
PGA of America to deliver exclusive 5G fan experiences in T-Mobile...
The PGA of America has signed mobile communications company T-Mobile as its official 5G innovation partner. As the collaboration moves forward, both entities will work...
Scripps Sports generates 24% increase in WNBA viewership numbers
Scripps Sports has revealed that its production “WNBA Friday Night Spotlight on ION” has pushed this season’s Women’s National Basketball Association audience up by...
Crystal Palace continues to grow portfolio with Grilla
The Premier League’s Crystal Palace has expanded its sponsorship portfolio, signing a deal with energy drink brand Grilla. The London club has named Grilla as...