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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Esports Insider joins forces with SMH Sports to strengthen the global...

SBC News branch Esports Insider has teamed up with SMH Global to strengthen the esports scene across Eastern Europe, Central Asia and the Middle...

Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...

Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many. With the...

PSV Eindhoven looks to enhance cash flow management with new Ebury...

Dutch football club PSV Eindhoven has turned to Ebury's services to increase its resource management capabilities. The fintech offers financial solutions to help SMEs with...

The FA announces Adobe as the Women’s FA Cup lead sponsor

England’s Football Association (FA) has found a new lead sponsor for the Women’s FA Cup in the form of Adobe. The partnership will run for...

VISA maintains football investment with AFC partnership

The Asian Football Confederation (AFC) has signed a partnership with VISA, further strengthening the payments provider’s connection to sports in West Asia.Under the terms...

BYB strikes U.S. Integrity deal to ensure safe bets on bare...

U.S. Integrity (USI) has announced a new partnership with BYB Extreme Fighting Series in a deal that would see enhanced gaming protection being introduced...

WST selects MrQ as title sponsor of UK Championship

Online casino operator MrQ has been revealed to be the title sponsor of the snooker UK Championship, confirmed by the World Snooker Tour (WST). Now...

YMCA hatches new jersey patch deal with the Atlanta Hawks 

Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...

Statscore deepens presence across Polish football

Sports data provider Statscore has agreed to extend its partnership with the Polish Football Association to now cover the men’s 2. Liga, the Fortuna...

Qatar Airways keeps FIFA deal flying high with new partnership extension

A year after the last rendition of the FIFA World Cup took place in Qatar, the sport’s global governing body has unveiled a renewal...