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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

NBA heads back to Mexico for Hawks vs Magic in November

The NBA has announced it will return to Mexico City for a regular season game during the 2023-24 season which will be contested by...

Liverpool extends Kodansha deal to ‘Inspire Impossible Stories’

Liverpool FC and Japanese publisher Kodansha have announced the renewal of a long-term partnership which will see both parties work in tandem on creating...

AdmiralBet nets enhanced collaboration with SV Elversberg

AdmiralBet has strengthened its global marketing presence having been confirmed as a premium partner of Bundesliga 2 club SV Elversberg.As a result of the deal, the betting company...

Red Bull Racing and Bybit collaborate on NFTs for enhanced fan...

Cryptocurrency exchange Bybit is partnering with Formula One team Red Bull Racing to launch a collaborative initiative titled the Velocity Series. This initiative will merge...

Al Nassr nets primary AROYA Cruises sponsorship 

Al Nassr Football Club has announced a three-year Gold Sponsorship agreement with AROYA Cruises.The new strategic partnership comes amid the significant growth of the...

RSC Anderlecht renews Lotto Park naming rights deal with Nationale Loterij

Belgian Pro League side RSC Anderlecht announced it has renewed its sponsorship agreement with the Belgian National Lottery, Nationale Loterij.Under the terms of the...

2023 Women’s World Cup sells out sponsorship packages

As the 2023 FIFA Women’s World Cup is already underway in Australia and New Zealand the world football governing body has announced the competition...

Nye expekt becomes betting partner of Danish 3F Superliga

LeoVegas Group’s sports betting subsidiary, Danish nye expekt, has become the Official Betting Partner of Denmark’s 3F Superliga.  The deal sees nye expekt receive additional...

New York New Jersey emerges as fan favourite to host FIFA...

Football fans in the US are looking forward to the 2026 FIFA World Cup and have already decided where they would like to see...

The esports report – Genoa CFC debuts new FIFAe jersey

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at Italy’s Genoa...