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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Fanatics moves ‘extensive’ US sports retail business to Europe with LaLiga...

Sports merchandise retailer Fanatics has signed a new manufacturing and distribution deal with Spain’s LaLiga. Under the agreement, a new official online LaLiga store will...

Kindred and Rangers FC: Leveraging sport is a vital part of...

Off the back of the extension between Kindred and Scottish Premier League side Rangers FC, InsiderSport spoke to the operator’s UK Marketing Manager, Jamie...

Villarreal CF and Joma expansion focuses on sustainability 

LaLiga team Villarreal CF has extended its brand deal with Joma for the next four seasons - a continuation of a partnership that started...

Report: Chelsea in talks with Stake over sponsorship deal despite league...

According to a report by SportBusiness 24, Chelsea FC are in talks with gambling firm Stake.com to become the Premier League side's new shirt...

LaLiga unlocks more ‘interactive experiences’ through Play Anywhere partnership

Spanish LaLiga has signed a new agreement with fan interactive experiences provider Play Anywhere Holdings to develop ‘captivating’ live games streams, video on demand...

Fanatics finalise Fexpro acquisition as it eyes LatAM expansion 

Fanatics has finalised the acquisition of licensed sports apparel wholesaler Fexpro as the latest step in its growth strategy. The digital sports platform has stated...

BBC and ITV look set to secure streaming rights for Women’s...

BBC and ITV have secured a joint bid that will see all matches from the FIFA Women’s World Cup broadcasted on free-to-air TV in...

RCD Espanyol chooses Stage Front as stadium naming rights partner

RCD Espanyol has secured a new title partnership with Stage Front for the naming rights of its stadium in the outskirts of Barcelona. Stage Front...

United Airlines logo lands on front of Wrexham shirt

United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts. The...

LA Lakers to keep ‘Crypto.com Arena’ name 

As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...