FeedConstruct selected as principal partner of BRAVE CF MMA
FeedConstruct has struck a deal with fast growing Mixed Martial Arts (MMA) events promotion company BRAVE CF.As part of the new deal, BRAVE CF...
SIS strengthens horse racing sponsorship portfolio
SIS (Sports Information Services) has confirmed that its sponsorship for the stakes race on the Gran Premio Hipodromo Chile card that takes place on 29 April in...
AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...
Rugby League Council adopts grading recommendation by IMG
The Rugby League Council, the top rugby body consisting of all three UK professional competitions, has adopted the Club Grading initiative recommended by long-term...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL. The agreement has also labelled Low6 as...
UFC and Cosm partner to provide fans with VR experience
The Ultimate Fighting Championship (UFC) is aiming to make fans become even closer to the fights by partnering with immersive tech firm Cosm. The mixed...
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
Sportradar has announced a new three-year partnership with Indian cricket team Delhi Capitals.The deal concludes that Sportradar is now the official technology partner of...
Barnsley FC secures US Mobile as its new front-of-shirt sponsor
English Football League (EFL) League One side Barnsley Football Club has agreed to a new front-of-shirt sponsorship with mobile network operator US Mobile. The deal...
Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...