Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE. Since the launch of the collaboration in 2015, Manchester...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival. The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
MLS gives all footballers the ‘ability to reach full potential’ with...
MLS has linked with ai.io in a partnership that helps provide all footballers an opportunity to be scouted by MLS without having to travel. The...
QuinnBet enhances UK presence with Peterborough link
QuinnBet has confirmed an official advertising partnership with Peterborough United, as the club is vying for a League One play-off spot.As a result of...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.The event, which includes the ‘world’s oldest...
Gallagher to help ‘revolutionise the women’s international rugby landscape’
World Rugby has negotiated a new partnership with Gallagher which sees the insurance company become an official partner of women’s rugby and the Rugby...
Taiwan football ‘modernises’ its domestic leagues with Genius Sports
The Chinese Taipei Football Association (CTFA) - the data rights holder of Taiwan football - has entered into an official data, streaming and integrity...