Fanatics strengthens sports betting venture with PointsBet US acquisition
Fanatics has moved to expand its sports betting footprint with the acquisition of PointsBet US, in a deal reportedly worth $150m. As a result of...
WTT maintains China support for future international events
World Table Tennis (WTT) has named the Agricultural Bank of China as the next sponsor of its upcoming international events calendar. This not only strengthens...
Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.The deal, which includes...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE. Since the launch of the collaboration in 2015, Manchester...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival. The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...