Heineken extends F1 partnership due to ‘phenomenal growth’
Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension. Having been an...
Crystal Palace signs Kaiyun Sports as sports betting partner
Crystal Palace has successfully scored a new bookmaker deal weeks after the Premier League’s vote on sports betting sponsorships, agreeing to a sleeve sponsor...
Emerson and Richarlison enter food charity match sponsored by Brazil’s Playing.io
Brazilian igaming blockchain website Playing.io has managed to raise five tons of food for people in need after organising a charity football match with...
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra. According...
Newcastle United on verge of Sela deal to replace Fun88
Newcastle United is reportedly in advanced talks with Saudi sports management company Sela to replace Fun88 as the club’s front-of-shirt sponsor. Talks are already at...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited. This will allow Genius to...
Report: NBA sponsorship revenue skyrockets to $1.4bn
As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue. A recent report by Sponsor United revealed...
The esports report – China backs Microsoft and Activision Blizzard deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Nine secures Paris 2024 Paralympics media rights for Australia
Australian broadcaster Nine has secured the airing rights for the Paris 2024 Paralympic Games. The deal is part of Nine’s 10-year commercial contract with the...
Report: DAZN YouTube helped increase Women’s Champions League viewers by 80%
A recent report from Crux Sports revealed that DAZN’s coverage of the UEFA Women’s Champions League on its YouTube page has grown fan engagement...