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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Man City’s Gündoğan ‘hugely excited’ to be involved in OKX metaverse

Manchester City captain  Ilkay Gündoğan, will feature in the second instalment of cryptocurrency exchange OKX’s latest ‘OKX Collective’ metaverse titled ‘Make Your Play’. The Manchester...

Gaming Society and NBC Sports team up to boost women’s sports...

Betting education platform Gaming Society and NBC Sports have teamed up to promote the biggest voices in women’s sports.The partnership will see Gaming Society...

‘The beginning of a promising future’ as Santos FC names Blaze...

Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor.The two-year deal will see the online sports betting...

SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote

Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...

FIFA launches ITT in Austria and Switzerland for the 2026 World...

Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights.With the...

British Rowing partners with dryrobe to support Olympic & Paralympic hopes

British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal. As part of the partnership, dryrobe will supply custom dryrobe...

Canadian Premier League signs tonybet as official betting partner

The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...

FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership

Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup. The deal ensures that the provider gets...

Fanatics renews contract with the Cleveland Browns

Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...

Premier League votes for ban on gambling shirt sponsorship

The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company. The groundbreaking...