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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Report: Premier League a step closer to betting sponsorship ban

According to a report from The Times, Premier League clubs are set to agree upon a ruling that would ban gambling companies from front-of-shirt...

Manchester City and Axi celebrate women in new partnership extension 

Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship  between both that...

Manchester City announces SportyBet as club’s African betting partner

Manchester City Football Club have announced pan-African betting market leader SportyBet as the club's official betting partner in the continent. Under the terms of the...

RCB secures shirt sponsorship deal with Qatar Airways

The Royal Challengers Bangalore (RCB) has signed Qatar Airways as its official front-of-jersey partner ahead of the new cricket season. The Indian Premier League (IPL)...

STATSCORE enhances ScoutsFeed offering with IPL 

STATSCORE has embraced the sport of cricket with the addition of the IPL to  its ScoutsFeed product ahead of the 2023 season.The sports data...

Horizm reveals ‘huge’ commercial opportunities in latest sports industry report

Sport tech company Horizm has released its newest report uncovering the latest trends in digital sports fan engagement.The ‘Digital Value of Fans 2023’ report...

Tally Technology: How to create lasting and valuable fan relationships

Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...

Eurosport secures US Open broadcasting rights for France 

French tennis fans will be able to enjoy one of the sport’s largest events from the comfort of their homes after Warner Bros. Discovery...

Giannis Antetokounmpo becomes first global ambassador of Betano

NBA star Giannis Antetokounmpo has become online gambling company Betano’s first-ever global brand ambassador.Antetokounmpo - who is a two-time NBA MVP and 2021 NBA...

MotoGP coverage in India secured by Viacom18

Indian MotoGP fans can now watch races live on the JioCinema and Sports18 channels after broadcaster Viacom18 secured the competition’s exclusive media rights. Events included...