OWNIC launches new NFT campaign to enhance fan-athlete engagement
Digital sports card company OWNIC has launched an NFT sports trading platform which allows collectors to own and share parts of the athlete’s success...
Chelsea FC agrees seven-year partnership with Tempus Ex
Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...
USGA introduces one-stop streaming hub for all tournaments
The United States Golf Association (USGA) is bringing all of its 15 championships into a single digital streaming hub. For the first time in USGA’s...
YouTube begins its venture in the NFL with subscription model announcement
Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...
Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs. Being...
Kaseya replaces FTX as Miami Heat’s new arena sponsor
National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s...
FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership
FIFA Women’s World Cup 2023 has signed Australian wine brand Jacob’s Creek as its latest sponsorship partner ahead of the competition’s start. Australia and New...
Key questions after Endeavor’s acquisition of WWE
As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...