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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Everi launches Phase Two to enhance Churchill Downs mobile experience

Technology sports platform Everi has launched Phase Two of its Venuetize mobile app to significantly improve how players can bet on Churchill Downs races. Unique...

Stake.com touches gloves with Nasukawa for world champion’s boxing debut

Crypto betting platform Stake.com has become the official betting partner of kickboxing world champion Tenshin Nasukawa’s boxing debut on April 8.Nasukawa stepped down from...

Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins

The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...

PTO Tour agrees to a partnership extension with beIN

The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...

NCAA Women’s Basketball Tournament Final breaks TV records

The NCAA women’s basketball tournament final between eventual champions LSU and runners-up Iowa has broken a 20-year record as 9.9 million people tuned in...

Gilbert Burns links with Stake ahead of UFC 287 

As he prepares for a significant welterweight collision this weekend, Gilbert Burns has confirmed a new partnership with online sports betting and casino operator,...

The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’

The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...

Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo 

Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...

Manchester City dives into the metaverse with OKX

Manchester City centre-back Rúben Dias will be the star of the club’s venture into the metaverse, which is powered by the club’s cryptocurrency partner...

New Zealand Rugby scores adidas deal extension 

New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...